Performance creative · pet supplements only

One fresh ad beats your best one every month — or you don't pay.

A specialist studio shipping 15–25 short-form ad creatives a week for dog-supplement brands, built on what's winning in your own ad account.

Get 3 free ad ideas for your brand ↗ See how it works

Send one ad → a 90-sec video with 3 fresh ad ideas back in 48h. No call. No sign-up. No pitch.

Creative-only · we never touch your account

Flat monthly · no lock-in

e.g. +34% hook

The Stairs Test · joint

Golden retriever running — mobility proof creative

e.g. beats best

Run Like a Pup · joint

Five-star skin and coat testimonial creative

e.g. +21% CTR

The Skeptic's Review

The bottleneck

Creative is ~80% of Meta performance now. Yours is the bottleneck.

The algorithm rewards volume and fresh angles. Top dog-supplement brands ship 10–20 creatives a week — most teams manage 2–4, then watch CPMs climb as the same ads fatigue.

10–20

fresh creatives/week the top brands ship to outrun fatigue

$25k+

min spend the big agencies wall you out with — then hand you juniors

14 days

how fast a winning ad fatigues without a fresh angle behind it

The volume reality-check

So how many fresh ads do you actually need?

Creative fatigues every 10–14 days, so the more you spend, the more new angles you have to feed the algorithm. Drag your monthly Meta spend:

Your monthly Meta spend

$50,000

$5k$75k$150k+

A rule of thumb from 2026 DTC creative benchmarks — directional, not a contract. Top performers push even higher.

20–33 fresh ads / month

≈ 5–8 every single week, just to stay ahead of fatigue.

What most teams actually ship2–4 / mo

What you need20–33 / mo

What Keenhound ships15–25 / week

And it's not just volume — it's fresh, tested angles, each scored against your best ad. That's the hard part, and it's the whole job.

Get 3 of those ad ideas — free ↗

Why a specialist beats a generalist

We do one thing: dog-supplement ad creative.

A generalist agency spreads its "experience" across SaaS, fashion and supplements. Ours compounds on your exact buyer — the guilt-and-love dog parent — so every brand we cut for makes your next ad sharper.

✦

One permanent owner

You get the founder on every batch — forever. No junior roulette, no "new account manager learning your brand" three times a year.

↻

A compounding angle library

Every winning hook gets logged and reused. Month two is sharper than month one — an edge a freelancer or a marketplace clip can't touch.

◴

Creative-only & async

You keep running your own media. We never log into your account — we just feed the creative engine behind it, on our own schedule.

Total transparency

You see every test, in real time.

A live board maps every creative we ship to your own numbers — hook-rate, hold, CTR, cost-per-result — measured against your best ad. No black box. No "trust us." Just the scoreboard.

Sample board · illustration sample data

✦ GUARANTEE: ON TRACK

Hook rate

31.4%

▲ +18%

Hold (p75)

42%

▲ +9%

Link CTR

1.9%

▲ +21%

4th-of-July Countdowncalm_4jul_pov_h03

34.1%

WIN

Velcro Dogcalm_velcro_ugc_h01

29.8%

WIN

Car-Ride Calmcalm_car_test_h02

22.0%

LOSS

How it works

Your real footage. AI does the rest.

A disclosed hybrid: we pull your brand's own photos and clips — the whole library off your site — and AI builds fresh ads around them, so we ship category-beating volume without the uncanny-valley slop.

3 free ad ideas

Send your best ad. You get a 90-sec video with 3 fresh ad ideas we'd run for your brand — before you sign anything.

Hand off your media

We pull your photos and clips from your site, you point us at the rest, and you grant view-only access to your numbers. We never get the keys to your budget or bids.

Weekly batches

15–25 net-new creatives a week — hooks, UGC, statics — every one human-QA'd, claims-safe and disclosed.

Iterate on winners

We read the board, kill the losers, and re-cut whatever beat your best ad — so the account compounds.

The guarantee — twice over

You're protected getting in, and every month after.

Guarantee 1 · your first month

Beat your best, or I work free until I do.

You pay for month one upfront. If not one of my ads beats your best by month's end, I keep making fresh ads — free — into the next month and beyond, until one does. Worst case: you paid one month, you own every ad, and I'm still working for free until you win. You're never out more than that first month.

Guarantee 2 · every month after

Beat your best, or it's free.

Every month, at least one of my ads beats your best — at stopping the scroll, holding attention, or earning clicks. If a month ever fails, you don't pay: your next month is free. Month-to-month, cancel anytime with two weeks' notice.

I only promise the part I control — the creative. I'll never promise a sales number that depends on your offer, price, or website. Anyone who does is guessing.

No logo wall — yet

I'm taking on my first 3 founding brands.

So instead of someone else's testimonials, here's the deal: one fresh ad beats your best one every month, or you don't pay — proven live in your own account.

You watch it happen live, on the same board every client gets — scored against your own best ad. (The board above shows sample data.)

①

stops more people scrolling

②

holds more of them watching

③

earns more clicks per dollar

✓

beat your best on any one = a win

Who you're working with

Hi, I'm Ivar — and I'm the whole studio.

That's the point. I make every ad for your brand myself — no juniors, no account-manager roulette, no roster you'll never meet. One person, accountable for every creative and the guarantee behind it. And I don't ask you to take that on faith — I take the risk: if a fresh ad doesn't beat your best one in a month, you don't pay for that month.

Pricing

Flat, honest, no lock-in.

Month-to-month, cancel any time with two weeks' notice. The big agencies start at $10k+ and a $25k min-spend wall. We don't.

Most brands start here

Founding

$3,500/mo

If you spend up to ~$40k/mo on Meta.

15–25 net-new creatives / week
Weekly iteration on your winners
Your live test board + angle library
One permanent owner — me
Both guarantees included

Get 3 free ad ideas ↗

Standard

$4,500/mo

If you spend ~$40–90k/mo, testing harder.

Everything in Founding
Higher weekly volume (25–35)
Priority same-week iteration
Both guarantees included

Get 3 free ad ideas

Scale

$5,000/mo

If you spend $90k+/mo across angles.

Everything in Standard
Highest volume + fastest cadence
Multilingual winner dubs
Both guarantees included

Get 3 free ad ideas

Your first month, de-risked →

You pay month one upfront. If not one of my ads beats your best ad, I keep making fresh ones free — until one does — and you keep every ad I made. You're never out more than that first month.

Straight answers

The questions every founder asks.

Why creative-only — don't I want one throat to choke?+

Bundling is where brands get burned: hand over the account, and when results dip you can't tell if it was the media buying or the creative. We never log in. You keep full control of spend and data; we're the creative engine behind it — which is also why our guarantee is clean and our timezone is a feature, not a bug.

How is this different from a UGC marketplace?+

A marketplace sends you raw clips from a creator who's never seen your data, and you're left to edit, test and figure out why something flopped. We're one permanent owner who reads your results every week and builds the next batch around what your dog-owners actually responded to. You're buying a compounding engine, not clips.

Does AI-generated creative actually work — and is it safe?+

AI is a private production accelerator, never the product. Your brand's own real footage and photos stay the star; AI builds the fresh angles around them. Every asset is human-QA'd, claims-light ("supports joint mobility," never disease claims) and AI-disclosure compliant. You're judged on creative that performs and stays safe — not how it was made.

What exactly do you guarantee?+

Every month, at least one ad I make beats the best ad you're currently running — at stopping the scroll, holding attention, or earning clicks — measured side by side in your own account. If a month goes by and none wins, I keep making ads free until one does, and your next month's on me. I never promise sales or ROAS, because your offer, price and website aren't mine to control — only the creative is.

We already have an agency / in-house creative.+

Not trying to rip out what works. But at $30k+/mo spend you need 10+ net-new concepts a month to outrun fatigue, and most can't sustain that in one category without recycling angles. Plenty of brands run us alongside as the net-new-volume engine. Grab 3 free ad ideas for your brand and see the angle difference.