Keenhound is a one-person creative studio for dog-supplement brands. We keep the data we hold to the minimum needed to send you a free teardown, run the service, and bill it. This page is written in plain English — it isn't legal advice, but it's an honest account of what we do.
Keenhound ("we", "us") is operated by Ivar Knutsen. For any privacy question, email hello@keenhound.com — it comes straight to me.
When you fill in the teardown form you give us your brand name, email, optionally your website or store URL, and the ad you want reviewed — either an uploaded image/video or a link to one — plus any notes you add. We use this only to make and send the 3 ad ideas you asked for, and to follow up about them. The uploaded file is stored in a private bucket and is not public.
If you go on to work with us, we collect what's needed to deliver the service and the guarantee: a contact email and account login, your brand's media library (photos and video clips, including footage of dogs, pulled from your site or shared by you), view-only access to your ad performance numbers so we can score our creative against your best ad, and the billing details handled by our payment processor. We never get access to spend, bids, or the ability to change your ad account.
We use Plausible, a privacy-light analytics tool that sets no cookies, does not track you across sites, and collects no personal data — just aggregate counts of page views and a few button clicks so we know what's working. There is no advertising or cross-site tracking on this site.
The media you give us as a client is yours. By sharing it you grant us a limited licence to use it to produce ad creative for you, for the duration of our engagement and within the consent scope you set (including any expiry). We don't sell it, license it to anyone else, or use one client's footage for another. Full terms are in our Terms of Service. When our work together ends, or your consent expires, we stop using it for new creative on request.
We build ads from your real footage and photos and use AI tools to produce fresh angles around them. Your media may be processed by these tools solely to create your creative. We don't use your footage to train public models, and every asset is human-reviewed before it reaches you.
We don't sell your data. We share it only with the service providers that run the studio, and only as needed:
Teardown submissions are kept while we follow up and for a reasonable period after, then deleted. Client media and records are kept for the engagement and a short period after it ends. You can ask us to delete your data sooner — see below.
You can ask us to show you, correct, or delete any personal data we hold about you, or to stop using your brand media. Email hello@keenhound.com and we'll handle it promptly. Depending on where you live (e.g. the EU/EEA or California) you may have additional statutory rights; we honour them.
Uploaded ads sit in a private storage bucket, access to client data is restricted, and payments are handled by a PCI-compliant processor. No system is perfectly secure, but we keep the data we hold small on purpose.
If this policy changes we'll update the date at the top. Material changes affecting clients will be communicated directly.